KHARI MCCLOUD
Social media specialist - Visual storyteller - Content creator
OVERVIEW
Proven talent for aligning creative strategy and objectives with established development and operations management paradigms to achieve maximum operational impacts with minimum resource expenditures. Growth-focused thought leader with a wealth of experience in process improvement, cross-functional collaboration, and strategic planning. Superior abilities in report authorship and documentation. Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills, as well as social media marketing strategy, industry research, and training development expertise.
Proficient In
Whatever it is, the way you tell your story online can make all the difference.
SOCIAL MEDIA PORTFOLIO
Client
BLUETILE SKATESHOP
Connected with current and possible clients on Instagram to increase follower and post engagement
Activated our key accounts and other industry influencers through shared posts, comments, and tags
Created quality content using photography and video to create new imagery
Created several viral posts under community hashtags that led to direct sales leads and reposts.
Created custom content for Instagram including photo carousels, videos, and industry and event-specific Instagram Stories.
Created Instagram contest and giveaway to assist in marketing campaign for new product launch
Gathered direct leads for sales that assisted in their monthly quote goals
Kept the sales team informed of client happenings on social to aid them in conversation starters for existing clients.
BLUETILE SKATESHOP
“NIKE SB HACK PACK”
SOCIAL MEDIA ADVERTISEMENT (INSTAGRAM)
BLUETILE SKATESHOP
“NIKE SB AIR JORDAN LOW LANCE MOUNTAIN”
SOCIAL MEDIA ADVERTISEMENT (INSTAGRAM)
BLUETILE SKATESHOP
“BLUETILE SUPPLY COMPANY SUMMER LINE”
SOCIAL MEDIA ADVERTISMENT (INSTAGRAM)
BLUETILE SKATESHOP
“NIKE SB AIR JORDAN 1 LA TO CHICAGO”
SOCIAL MEDIA ADVERTISEMENT (INSTAGRAM)
BLUETILE SKATESHOP
“NIKE SB KEVIN OR HELL PACK”
SOCIAL MEDIA ADVERTISMENT (INSTAGRAM)
Client
INDIE GRITS LABS
Action Plan:
Make our social media engaging and interactive by using Instagram stories, Polls and Paid Ads. Capturing new content to create a cohesive visual style.
Objective:
Gain more attendees and submissions for The Indie grits Film festival.
Performance:
Planned and scripted a complete redesign of the Indie Grits Labs instagram in preparation for there 2019 film festival
Brainstormed with other Indie Grits members to create content ideas tailored to that years film festival theme
Designed eye catching story highlights to increase audience engagement
WORK EXAMPLES: (Instagram story thumbnails)
Client
DEF JAM RECORDINGS: CHASE SHAKUR
Content planning for 3-5 posts per week for Instagram, Twitter & TikTok
Creating video, photo & graphic assets for promotion
Active engagement & promotion on Instagram stories to bring in fans and event attendees
